SEO is the online jewel of the millennium. Different organizations have witnessed its importance and prowess. However, only the right kind of site optimization brings out desired results. How does one go about getting SEO in tip-top shape? The first step is to know the importance of SEO and the most common mistakes in order to avoid them.

 

Why SEO is important?

SEO is a marketing and branding tool for companies and institutions. SEO makes sites more user-friendly and improves a site’s rankings in the search engines. As such, one of the best SEO tips is that it should be both search-engine-friendly and user-friendly.

SEO’s importance is seen in the acquisition of traffic for a site. People tend to trust search engines, hence they often view sites that appear on the first page, more-so the top 5 sites on the page. Quality SEO will improve a site’s rankings and in turn gain more traffic for it. Quality SEO also means that the site will be efficiently navigable hence gaining the site loyal viewership.

In the internal aspect, SEO helps big websites operate adequately. It creates a common framework from where content is first analyzed before being published for public viewing. No more slip-ups.

Here are some trivial SEO mistakes that most website owners do

SEO has evolved and it will continue evolving for as long as is necessary. Some of the most common SEO mistakes arise from failing to keep up with current trends such as the use of back links and creation of responsive designs.

→  Using the wrong keywords is tragic. Identify the most commonly searched keywords and use them     appropriately in your content.

→ Poor meta descriptions put off viewers despite the ranking. Create a captivating meta description since it is your first sales pitch.

→ Content entails the actual information given and its presentation. Information should be detailed enough and easy on the eye to accommodate all types of users.

→ Engine oriented SEO satisfies one side of the equation and leaves out the human aspect. Think like a human and create a site for humans, to be used by search engines.

→ Keyword stuffing entails using a keyword too many times. Find alternative keywords and use them appropriately across your content. In this way, you target different users that input different searches.

→ Lack of analytics means that you get stuck with the same keywords for too long hence no progress is witnessed. Using an analytics package helps in tracking keyword phrases and comparing them against each other to see the one with the best results.

→ Inconsistent publishing of content leads to one getting many viewers at once, but losing their loyalty due to irregular publishing. Have a regular publishing pattern to attract and keep users.

→ Lack of internal linking increases the bounce rate since users do not spend a lot of time on your site. Link pages appropriately and use solid descriptions of the linked pages, instead of the usual ‘click here’ anchor text.

→ A slow loading site means that no one will stay on your site long enough to view the content. This high bounce rate reduces rankings. This is fixed by a professional who knows their way through site bits and bytes.

SEO works effectively only when done correctly. These easily avoidable SEO errors are a good way to start improving the ranking and traffic of your site.

If you are reading this, then you must notice that there are only 9 SEO mistakes that has been explained above. Oops!


When someone asks me why do we need Search Engine Optimization (SEO), I ask them this question: Have you ever gone to grocery shopping at a “Super Store”? So here you are standing at the entrance, you have “a list” with you but you don’t know where to start with, where do you look for what you want? You notice different sections, all looking more or less the same; but wait there are some “signboards” hanging over every section! There you go, you got to the “landing aisle”, now what? You see a huge rack with all sorts of brands, you came here to buy “Bathing soap” but you don’t know which one is the best. So in all certainty, you will pick the “Branded Soap” which is in front of you, you will just compare one or two brands within your arms’ reach. Will you ever try to reach for the soap that is kept at the top of the rack, or somewhere at the back? No!!! Like most of the buyers you will NOT. So how did our “Branded Soap” get there in the first row? Simple he paid the “Retailer” to place it there.

services-web-developmentSo when your prospective customer comes to a search engine: the Super Store, with the intent of checking or buying a product: the list, he will punch in his idea of that product: the signboards. So when he does that, just imagine he doesn’t find your product on the first page: the first row, of the first rack of the landing aisle; you are back there in the second row or somewhere beyond the limits of human eyes. Well let’s not even talk what will happen then, let’s see how can you place your product at the perfect spot? Simple, hire a SEO expert, he is the “Retailer” you pay and he makes sure that every time someone looks for something similar to your product, be it a car rental service or a supplier for your business , you are there on the first page of the search results.

Other SEO factors and how do they benefit?

  • Buying Lifecycle: Business decisions (for B2B engagements) have a big cycle time; the stakeholders perform deep and iterative research before they zero down on a supplier. These researches are linked to various needs or requirements or keywords. A player consistently found on all such occasions, not only captures the “top of mind recall” but also creates a favourable impression. It’s vital for the organisation to provide all the required information for every phase of the decision making process and consistently be there at every search result. A SEO expert will always take care of this vital part.
  • Retaining the Traffic & Content Management: In most of the B2C or in some B2B searches, it is observed that Search engines suggest a site, which contains the key word but has no context to the actual search at all. If you are repeatedly showing up in any and every search, then there are chances that you will be the “Spam Site”. So it is highly critical to maintain a Content that is useful to the customer and can retain the traffic to the website. Clear, succinct and credible content across every stage of the website is what will decide ultimate success.
  • Website Atmospherics: Your website needs to be “Proactive” and present a Conducive Atmosphere, perfect for the shopping of “Your product”. Understand that the customer may have gone to other sites as well. Search. Engine Optimization is how he found the website in the first place, but how to make sure that he bookmarks your site and doesn’t go back to Google. The answer is Website Atmospheric- it thinks about the customer’s profile, his mood, need and frame of mind. You website should make it easy for him to search, present valuable content and compel him to Click the “Pay now “ button. Using the website’s traffic stats it is easy to form a user profile to comprehend who is using the website and where they are coming from: in short build the perfect atmospherics of your website.