Many renowned organizations have adopted content marketing as an important strategy in their marketing mix. With the increased usage of mobile phones and other digital media, the strategy has been quite ubiquitous for the organizations to employ. By using the digital media, businesses are able to generate leads and earn long-standing value for their businesses. On the other hand customers are now empowered with information and are raring not to be sold. The article is about where content marketing in 2015 stands, its benefits and strategies for effective implementation.
This is how content marketing in 2015 poses
- Customer focused approach
2015 will start a new era in content marketing. Big brands will be focusing on the interests of people. Basing on the interests and choices of people, the big brands will post contents. The sloganeering for the new born baby will probably be right person and right content with timely delivery.
- Content compliance
This year is going to be more about content compliance and governance. The measure of content marketing success in the previous years was all about the scale of content posting. There will no place for wrong contents. The two industries namely finance and insurance are going to comply with content governance.
- Content marketing being the top notch revenue generator
Content marketing has driven businesses in the path of success. This time it will be used as the main source of revenue generation. Through content marketing businesses will be able to achieve growth and with time they will add up new strategies.
Since most of the prospects of a business prefer content marketing, this proves to be the engine for increased number of leads. There are many other benefits of content marketing to follow.
- Content marketing is cheaper than online advertising
Content marketing is the best way to attract visitors to your website. In case of paid online advertising, you may have to pay all the profits which you earn through advertising. You can save whole lot of money that you would have spent on paid advertising campaigns throughout the web. You can save around 62 percent of your money which you would have spent on online advertising.
- Lead generator
As per statistics released by various firms, content marketing tend to raise 55 percent more leads than that of other forms of marketing strategies. Same content can generate more leads from time to time. It is hard to generate leads using the same online advertising technique. In other words you can refer that contents live on forever.
- More content can generate more benefits
The more the number of pages in your website, the more is the number of leads you can generate for your website. You are adding contents to your website mean you are constantly updating your website. By following the process you are going to gain the authority.
- The notable growth of content marketing
Content marketing is growing day by day. 2015 is going to be a stupendous year for it. Relying on the strategy can benefit you in multiple ways.
New challenges create new opportunities. When you know the challenges ahead, you should employ content marketing strategy to overcome the challenges. Here are the strategies.
- Invite guest bloggers
The more is the number of guest bloggers in your website, the more is the value of your website. The trend is alive and kicking. It is time for you to earn the value.
- User-focus and diversification
Do not focus on the search engine crawlers rather focus on the users while writing and posting contents. Basing on the interest of users you can create content. You can achieve your purpose when you post relevant content. Relevant contents link properly with your potential customers.
There are various forms of content marketing. It may start with blogs but it can go up to making slides, video publishing and many more. You can go for setting a high budget for implementing the strategies.
- Sync your personal brand well with your business
You can always promote your personal brand through content marketing. This is the change in definition of content marketing. Earlier it used to be your business that you tend to promote through content marketing. Now it is the time to go in sync with both.
There is no doubt that content marketing is going to witness a boom in 2015. It matters a lot how to understand the strategies to implement them for deriving better results.