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Many renowned organizations have adopted content marketing as an important strategy in their marketing mix. With the increased usage of mobile phones and other digital media, the strategy has been quite ubiquitous for the organizations to employ. By using the digital media, businesses are able to generate leads and earn long-standing value for their businesses. On the other hand customers are now empowered with information and are raring not to be sold. The article is about...

Conversion rates are the rates at which your prospects take actions the way you want. The concerned organization can track the number of prospects who fill out the form given in the website. Adding to that the organization can take record of the number of calls and purchases done by the prospective customers from the website. The website owner can also track the number of calls being converted in to proposals. At the end as a...