Conversion rates are the rates at which your prospects take actions the way you want. The concerned organization can track the number of prospects who fill out the form given in the website. Adding to that the organization can take record of the number of calls and purchases done by the prospective customers from the website. The website owner can also track the number of calls being converted in to proposals. At the end as a website owner, you can track the number of proposals that you win. This article gives a number of ways to improve your website conversion rate.
Basically you can take two routes to increase your conversion rates. One of the two is online and the second one is offline route.
Search engine optimization
Conversion rate optimization and search engine optimization go hand in hand. When you tend to focus on a particular niche, you pave the way for better conversion. You can do the same by putting better headlines, animation, pictures with the contents in your website. You need to maintain proper chronological sequence of the contents in your website.
Most of the websites publish irrelevant content to generate leads for their websites. This strategy has become old and people do not trust those websites anymore. Potential customers come to you when they see authenticity in your contents.
Effective marketing techniques
Persuasive marketing methods can convert the leads in to potential customers. There are various methods that you can employ to effectively achieve that.
Social proof is pretty instrumental in increasing the conversion rates. You can do so by adding testimonials in to your website. Data are considered as of high value. You need to gather statistics and represent these in your website so as to attract the customers to improve your conversion rate.
Legit contact information
Winning the confidence of your potential customers is an important aspect of internet marketing. When you give clear contact info in your website, prospects consider it as authentic. They try to flock in and increase your conversion rate.
All the products should come with guarantees
When you offer guarantees on your products, these are considered as your credibility. People start to trust your brand and your conversion rate goes high. Most of the websites offer guarantees up to one year for maximum products.
Giving catchy headlines in your website can be considered as both a search engine optimization and marketing strategy. You got to stick to the strategy to woo your prospects in the first place. Eye catching headlines attract the prospects towards your websites and in turn you get a boost in the conversion rate.
Page layout of your website
Page layout of your website can put an impact on the conversion rate in great way. The layout of your website matters all the way starting from home page to customer service.
Home page and other relevant pages
The home page of your website needs to be properly organized with all the sections in the page. A potential customer should easily be able to navigate from one page to another without having any difficulties. You can take customer feedback in to account for improving the home page layout for providing better navigation experience to your customer. This can effectively increase the conversion rates of your website.
Registration, cart and check out
You website should flow properly from registration to checkout without involving hassle for your customers. Most of the websites don’t have proper navigation for checkout and cart. You need to improve the page navigation for the easy access of your website.
Call for action
Call for action is very essential to boost up the conversion rates of your website. Below each product, you need to put different call for action tags. A simple line of text motivates the prospects to go for a test ride. At times they end up buying the products.
Constant monitoring and improving of websites
There different tools available online to constantly monitor the activities of your prospects. When you measure the statistics, you tend to take measures to improve those numbers. Small numbers can add up to give you a large value. Constant efforts are necessary to improve your conversion rate to a great extent.