Many renowned organizations have adopted content marketing as an important strategy in their marketing mix. With the increased usage of mobile phones and other digital media, the strategy has been quite ubiquitous for the organizations to employ. By using the digital media, businesses are able to generate leads and earn long-standing value for their businesses. On the other hand customers are now empowered with information and are raring not to be sold. The article is about where content marketing in 2015 stands, its benefits and strategies for effective implementation.



This is how content marketing in 2015 poses

  1. Customer focused approach

2015 will start a new era in content marketing. Big brands will be focusing on the interests of people. Basing on the interests and choices of people, the big brands will post contents. The sloganeering for the new born baby will probably be right person and right content with timely delivery.

  1. Content compliance

This year is going to be more about content compliance and governance. The measure of content marketing success in the previous years was all about the scale of content posting. There will no place for wrong contents. The two industries namely finance and insurance are going to comply with content governance.

  1. Content marketing being the top notch revenue generator

Content marketing has driven businesses in the path of success. This time it will be used as the main source of revenue generation. Through content marketing businesses will be able to achieve growth and with time they will add up new strategies.

Since most of the prospects of a business prefer content marketing, this proves to be the engine for increased number of leads. There are many other benefits of content marketing to follow.

  1. Content marketing is cheaper than online advertising

Content marketing is the best way to attract visitors to your website. In case of paid online advertising, you may have to pay all the profits which you earn through advertising. You can save whole lot of money that you would have spent on paid advertising campaigns throughout the web. You can save around 62 percent of your money which you would have spent on online advertising.

  1. Lead generator

As per statistics released by various firms, content marketing tend to raise 55 percent more leads than that of other forms of marketing strategies. Same content can generate more leads from time to time. It is hard to generate leads using the same online advertising technique. In other words you can refer that contents live on forever.

  1. More content can generate more benefits

The more the number of pages in your website, the more is the number of leads you can generate for your website. You are adding contents to your website mean you are constantly updating your website. By following the process you are going to gain the authority.

  1. The notable growth of content marketing 

Content marketing is growing day by day. 2015 is going to be a stupendous year for it. Relying on the strategy can benefit you in multiple ways.

New challenges create new opportunities. When you know the challenges ahead, you should employ content marketing strategy to overcome the challenges. Here are the strategies.

  1. Invite guest bloggers

The more is the number of guest bloggers in your website, the more is the value of your website. The trend is alive and kicking. It is time for you to earn the value.

  1. User-focus and diversification

Do not focus on the search engine crawlers rather focus on the users while writing and posting contents. Basing on the interest of users you can create content. You can achieve your purpose when you post relevant content. Relevant contents link properly with your potential customers.

There are various forms of content marketing. It may start with blogs but it can go up to making slides, video publishing and many more. You can go for setting a high budget for implementing the strategies.

  1. Sync your personal brand well with your business

You can always promote your personal brand through content marketing. This is the change in definition of content marketing. Earlier it used to be your business that you tend to promote through content marketing. Now it is the time to go in sync with both.

There is no doubt that content marketing is going to witness a boom in 2015. It matters a lot how to understand the strategies to implement them for deriving better results.

SEO is the online jewel of the millennium. Different organizations have witnessed its importance and prowess. However, only the right kind of site optimization brings out desired results. How does one go about getting SEO in tip-top shape? The first step is to know the importance of SEO and the most common mistakes in order to avoid them.


Why SEO is important?

SEO is a marketing and branding tool for companies and institutions. SEO makes sites more user-friendly and improves a site’s rankings in the search engines. As such, one of the best SEO tips is that it should be both search-engine-friendly and user-friendly.

SEO’s importance is seen in the acquisition of traffic for a site. People tend to trust search engines, hence they often view sites that appear on the first page, more-so the top 5 sites on the page. Quality SEO will improve a site’s rankings and in turn gain more traffic for it. Quality SEO also means that the site will be efficiently navigable hence gaining the site loyal viewership.

In the internal aspect, SEO helps big websites operate adequately. It creates a common framework from where content is first analyzed before being published for public viewing. No more slip-ups.

Here are some trivial SEO mistakes that most website owners do

SEO has evolved and it will continue evolving for as long as is necessary. Some of the most common SEO mistakes arise from failing to keep up with current trends such as the use of back links and creation of responsive designs.

→  Using the wrong keywords is tragic. Identify the most commonly searched keywords and use them     appropriately in your content.

→ Poor meta descriptions put off viewers despite the ranking. Create a captivating meta description since it is your first sales pitch.

→ Content entails the actual information given and its presentation. Information should be detailed enough and easy on the eye to accommodate all types of users.

→ Engine oriented SEO satisfies one side of the equation and leaves out the human aspect. Think like a human and create a site for humans, to be used by search engines.

→ Keyword stuffing entails using a keyword too many times. Find alternative keywords and use them appropriately across your content. In this way, you target different users that input different searches.

→ Lack of analytics means that you get stuck with the same keywords for too long hence no progress is witnessed. Using an analytics package helps in tracking keyword phrases and comparing them against each other to see the one with the best results.

→ Inconsistent publishing of content leads to one getting many viewers at once, but losing their loyalty due to irregular publishing. Have a regular publishing pattern to attract and keep users.

→ Lack of internal linking increases the bounce rate since users do not spend a lot of time on your site. Link pages appropriately and use solid descriptions of the linked pages, instead of the usual ‘click here’ anchor text.

→ A slow loading site means that no one will stay on your site long enough to view the content. This high bounce rate reduces rankings. This is fixed by a professional who knows their way through site bits and bytes.

SEO works effectively only when done correctly. These easily avoidable SEO errors are a good way to start improving the ranking and traffic of your site.

If you are reading this, then you must notice that there are only 9 SEO mistakes that has been explained above. Oops!

Conversion rates are the rates at which your prospects take actions the way you want. The concerned organization can track the number of prospects who fill out the form given in the website. Adding to that the organization can take record of the number of calls and purchases done by the prospective customers from the website. The website owner can also track the number of calls being converted in to proposals. At the end as a website owner, you can track the number of proposals that you win. This article gives a number of ways to improve your website conversion rate.

Basically you can take two routes to increase your conversion rates. One of the two is online and the second one is offline route.

Search engine optimization

Conversion rate optimization and search engine optimization go hand in hand. When you tend to focus on a particular niche, you pave the way for better conversion. You can do the same by putting better headlines, animation, pictures with the contents in your website. You need to maintain proper chronological sequence of the contents in your website.

Relevant content

Most of the websites publish irrelevant content to generate leads for their websites. This strategy has become old and people do not trust those websites anymore. Potential customers come to you when they see authenticity in your contents.

Effective marketing techniques

Persuasive marketing methods can convert the leads in to potential customers. There are various methods that you can employ to effectively achieve that.

Social presence

Social proof is pretty instrumental in increasing the conversion rates. You can do so by adding testimonials in to your website. Data are considered as of high value. You need to gather statistics and represent these in your website so as to attract the customers to improve your conversion rate.

Legit contact information

Winning the confidence of your potential customers is an important aspect of internet marketing. When you give clear contact info in your website, prospects consider it as authentic. They try to flock in and increase your conversion rate.

All the products should come with guarantees

When you offer guarantees on your products, these are considered as your credibility. People start to trust your brand and your conversion rate goes high. Most of the websites offer guarantees up to one year for maximum products.

Catchy headlines

Giving catchy headlines in your website can be considered as both a search engine optimization and marketing strategy. You got to stick to the strategy to woo your prospects in the first place. Eye catching headlines attract the prospects towards your websites and in turn you get a boost in the conversion rate.

Page layout of your website

Page layout of your website can put an impact on the conversion rate in great way. The layout of your website matters all the way starting from home page to customer service.

Home page and other relevant pages

The home page of your website needs to be properly organized with all the sections in the page. A potential customer should easily be able to navigate from one page to another without having any difficulties. You can take customer feedback in to account for improving the home page layout for providing better navigation experience to your customer. This can effectively increase the conversion rates of your website.

Registration, cart and check out

You website should flow properly from registration to checkout without involving hassle for your customers. Most of the websites don’t have proper navigation for checkout and cart. You need to improve the page navigation for the easy access of your website.

Call for action

Call for action is very essential to boost up the conversion rates of your website. Below each product, you need to put different call for action tags. A simple line of text motivates the prospects to go for a test ride. At times they end up buying the products.

Constant monitoring and improving of websites

There different tools available online to constantly monitor the activities of your prospects. When you measure the statistics, you tend to take measures to improve those numbers. Small numbers can add up to give you a large value. Constant efforts are necessary to improve your conversion rate to a great extent.

When someone asks me why do we need Search Engine Optimization (SEO), I ask them this question: Have you ever gone to grocery shopping at a “Super Store”? So here you are standing at the entrance, you have “a list” with you but you don’t know where to start with, where do you look for what you want? You notice different sections, all looking more or less the same; but wait there are some “signboards” hanging over every section! There you go, you got to the “landing aisle”, now what? You see a huge rack with all sorts of brands, you came here to buy “Bathing soap” but you don’t know which one is the best. So in all certainty, you will pick the “Branded Soap” which is in front of you, you will just compare one or two brands within your arms’ reach. Will you ever try to reach for the soap that is kept at the top of the rack, or somewhere at the back? No!!! Like most of the buyers you will NOT. So how did our “Branded Soap” get there in the first row? Simple he paid the “Retailer” to place it there.

services-web-developmentSo when your prospective customer comes to a search engine: the Super Store, with the intent of checking or buying a product: the list, he will punch in his idea of that product: the signboards. So when he does that, just imagine he doesn’t find your product on the first page: the first row, of the first rack of the landing aisle; you are back there in the second row or somewhere beyond the limits of human eyes. Well let’s not even talk what will happen then, let’s see how can you place your product at the perfect spot? Simple, hire a SEO expert, he is the “Retailer” you pay and he makes sure that every time someone looks for something similar to your product, be it a car rental service or a supplier for your business , you are there on the first page of the search results.

Other SEO factors and how do they benefit?

  • Buying Lifecycle: Business decisions (for B2B engagements) have a big cycle time; the stakeholders perform deep and iterative research before they zero down on a supplier. These researches are linked to various needs or requirements or keywords. A player consistently found on all such occasions, not only captures the “top of mind recall” but also creates a favourable impression. It’s vital for the organisation to provide all the required information for every phase of the decision making process and consistently be there at every search result. A SEO expert will always take care of this vital part.
  • Retaining the Traffic & Content Management: In most of the B2C or in some B2B searches, it is observed that Search engines suggest a site, which contains the key word but has no context to the actual search at all. If you are repeatedly showing up in any and every search, then there are chances that you will be the “Spam Site”. So it is highly critical to maintain a Content that is useful to the customer and can retain the traffic to the website. Clear, succinct and credible content across every stage of the website is what will decide ultimate success.
  • Website Atmospherics: Your website needs to be “Proactive” and present a Conducive Atmosphere, perfect for the shopping of “Your product”. Understand that the customer may have gone to other sites as well. Search. Engine Optimization is how he found the website in the first place, but how to make sure that he bookmarks your site and doesn’t go back to Google. The answer is Website Atmospheric- it thinks about the customer’s profile, his mood, need and frame of mind. You website should make it easy for him to search, present valuable content and compel him to Click the “Pay now “ button. Using the website’s traffic stats it is easy to form a user profile to comprehend who is using the website and where they are coming from: in short build the perfect atmospherics of your website.